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How can I track email and texting campaign performance?

Campaign analytics help you understand the true impact of your campaigns

Updated over 2 weeks ago

For use with NexHealth Analytics and Communications - Campaigns

Overview

Access campaign analytics

You can find campaign analytics within NexHealth.

1. Navigate to the Campaigns → Sent tab.

Find Campaigns in the left sidebar.

2. Click the campaign you’d like to review.

This will open the campaign history.

Interpret Campaign analytics

  • Sent: How many patients were sent the campaign message

  • Unsubscribes: How many patients unsubscribed from future campaigns after opening this message

  • Undelivered: How many messages could not be delivered–this could be an indicator that you have the wrong contact information for the patient

  • [Email only] Opens: How many patients opened the email

  • [Email only] Clicks: How many patients clicked a link in the email

  • [SMS only] Responses: How many patients texted back after receiving the Campaign (not including patients unsubscribing)

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