Campaign analytics not only include standard metrics like opens and clicks, but also the number of appointments booked and responses generated from your campaigns.
Access campaign analytics
1. Navigate to the Campaigns --> Sent tab.
2. Click the campaign you’d like to review.
3. This will open the campaign history.
Interpret Campaign analytics
Sent: How many patients were sent the campaign message
Unsubscribes: How many patients unsubscribed from future campaigns after opening this message
Undelivered: How many messages could not be delivered–this could be an indicator that you have the wrong contact information for the patient
[Email only] Opens: How many patients opened the email
[Email only] Clicks: How many patients clicked a link in the email
[SMS only] Responses: How many patients texted back after receiving the Campaign (not including patients unsubscribing)