For use with NexHealth Analytics and Communications - Campaigns
Overview
Access campaign analytics
You can find campaign analytics within NexHealth.
1. Navigate to the Campaigns → Sent tab.
Find Campaigns in the left sidebar.
2. Click the campaign you’d like to review.
This will open the campaign history, where you can see the number of emails sent, open rate, click rate, unsubscribes, and number of undelivered emails. You can also download a CSV with more details.
Interpret Campaign analytics
Sent: How many patients were sent the campaign message
Unsubscribes: How many patients unsubscribed from future campaigns after opening this message
Undelivered: How many messages could not be delivered–this could be an indicator that you have the wrong contact information for the patient
[Email only] Opens: How many patients opened the email
[Email only] Clicks: How many patients clicked a link in the email
[SMS only] Responses: How many patients texted back after receiving the Campaign (not including patients unsubscribing)