If you are spending money on marketing platforms like Google or Facebook ads, its natural to want to understand how that spend converts into real patient bookings.
With NexHealth you can get this kind of visibility with UTM parameters.
A UTM parameter is a piece of text after the main part of a URL to help know where a user came from.
UTM parameters are used by every website and you can read more about them as a technology here, and below is a table of the data included in UTM parameters that NexHealth is only able to receive:
Parameter | Purpose | Example |
utm_campaign | Identifies a specific product promotion or strategic campaign. | utm_campaign=abc123 |
utm_id | Identifies which ads campaign this referral references. | utm_id=789xyz |
utm_source | Identifies which site sent the traffic, and is a required parameter. | utm_source=google |
utm_medium | Identifies what type of link was used, such as email or pay-per-click advertising. | utm_medium=ppc |
utm_content | Identifies what type of ad format was clicked to bring the user to the site, such as a banner ad or a text link. It is often used for A/B testing and content-targeted ads. | utm_content=logolink or utm_content=textlink |
To analyze conversion with NexHealth:
Use the NexHealth branded button configured to send NexHealth UTM parameters. The script is provided in your institutions online booking links page (Go to Settings -> Online booking links).
Go to Analytics -> Online Booking in NexHealth and you'll be able to export a CSV of appointments with available UTM parameters.
You can then use this CSV to do further conversion analytics.
Keep UTM information non-descriptive
For privacy, you should always keep UTM parameters non-descriptive. For example, do not configure a utm_campaign or utm_id to say anything understandable, such as “sale,” “promotion,” or “cure”. You can later internally associate these UTM parameters after downloading this information from our product.