If you are spending money on marketing platforms like Google or Facebook ads, its natural to want to understand how that spend converts into real patient bookings.
With NexHealth you can get this kind of visibility with UTM parameters.
A UTM parameter is a piece of text after the main part of a URL to help track where a user came from. UTM parameters are used by every website and you can read more about them as a technology here, and below is a table of the data included in UTM parameters:
Parameter | Purpose | Example |
utm_id | Identifies which ads campaign this referral references. | utm_id=cleaning.123 |
utm_source | Identifies which site sent the traffic, and is a required parameter. | utm_source=google |
utm_medium | Identifies what type of link was used, such as email or pay-per-click advertising. | utm_medium=ppc |
utm_campaign | Identifies a specific product promotion or strategic campaign. | utm_campaign=teeth_cleaning_promo |
utm_content | Identifies what specifically was clicked to bring the user to the site, such as a banner ad or a text link. It is often used for A/B testing and content-targeted ads. | utm_content=logolink or utm_content=textlink |
To analyze conversion with NexHealth:
Make sure you are passing the UTM parameters into our online booking experience. Whoever runs you website should be able to accomplish this. To make this easier, we have provided a script below that you can install on your website to automatically pass UTM parameters to NexHealth.
Go to Analytics -> Online Booking in NexHealth and you'll be able to export a CSV of appointments with relevant UTM parameters.
You can then use this CSV to do offline conversion analytics with Google or Facebook as you'd like.
Script
To ensure that UTM parameters are attached to any links to NexHealth online booking you can add this snippet to the <head> section of your website’s HTML:
<script src="<https://frontend.assets.nexhealth.com/scripts/NexHealth.min.js>" defer></script>